Frankly,  launching a successful planner or journal business is takes unwavering perseverance. From figuring out where to find trusted, reliable manufacturers, managing negotiations, navigating the production roadmap, and the list goes on. Taking your dreams from idea to a physical product requires effective execution. Knowing just where to start alleviates anxiety and thankfully, that's where I come in.


How    Works


Initial Clarity Call

Let’s get your big idea on paper. We'll start with your creative vision and customizing the best manufacturing options, launch timeframe and initial products.

Strategy + Roadmap

Once your designs are finalized, it's time to create a production roadmap for your planner either domestically or overseas from start-to-finish. We'll talk paper selections, binding options, planner accessories and beyond.


Now I'll focus on logistics from writing print specs, requesting quotes, negotiating the best price, shipping & import process. 

Ongoing Support

This is your opportunity to focus on what you do best. Let me do the bulk work and late night emails. We'll chat weekly on project progression. I'm always an email or zoom call away during the process.

If you're overwhelmed by the thought of launching a planner business solo, it's time to call in the experts.

Listen, I've been there and wasted a lot of time, money and felt stressed on my first rodeo with overseas manufacturing, nailing down a designer, creating a shoppable website, and I want to help put your mind at ease. Let's chat about your future project and create a plan!

Planner Guide

What's Inside:

Everything You Need to Know Before You Buy

  • The essentials of "Planner Anatomy" you'll want to know
  • How to choose the right planner size, paper weight, & more
  • The ideal production and launch timeline I follow and LOVE
  • Ways to personalize your planner and differentiate yourself in the market to launch for success
  • Breaking down manufacturing do's and dont's, costs & shipping

"Alexa made my dream of having a paper product come true."

I had no clue where to start with my Top 3 Notebook, and she made the process seamless, while having the utmost professionalism! She knows the process inside out and has great relationships with manufacturers which moves things along quickly! If I were doing this alone, I probably still would be sitting on the idea. The investment in her services is worth it! 

— ERin white

“I had been feeling so burnt out with my content and literally one session with Athena changed everything.

I'm baby organic authentic skateboard microdosing waistcoat, vinyl sartorial. Bodega boys street art four dollar toast.


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