Frankly,  launching a successful planner or journal business is hard as hell. Figuring out where to find a trusted, reliable manufacturers, mastering the art of negotiation, developing a launch roadmap, understanding the industry lingo, and the list goes on. When your dreams are too big to fit on your already-full plate, it’s time to call in the experts.
Plus, you know yourself — DIY isn’t a route that’s served you well in the past. Thankfully, that's where I come in.


How    Works


Initial Clarity Call

Let’s get that big idea outta your head and onto paper. We'll start with your creative vision and customize

Strategy + Roadmap

Once your designs are finalized, it's time to chart a path to produce your planner domestically or overseas from start-to-finish with confidence. We'll talk paper selection, planner specs and beyond.


I'll handle the movement from writing print specs, requesting quotes, negotiating for the best price, shipping & import process. 

Ongoing Support

You need ease and simplicity in your life. Let me do the heavy lifting and late night emails. We'll chat as much as needed. I'm always an email or zoom call away during the process.

If you're overwhelmed by the thought of launching a planner business solo, it's time to call in the experts.

Listen, I've been there and wasted a lot of time, money and felt stressed on my first rodeo with overseas manufacturing, nailing down a designer, creating a shoppable website, and I want to help put your mind at ease. Let's chat!


What's Inside:

Everything You Need to Know Before You Buy

  • The essentials of "Planner Anatomy" you'll want to know
  • How to choose the right planner size
  • The ideal product timeline  we follow and LOVE 
  • Ways to personalize your planner and differentiate yourself in the market
  • Breaking down the manufacturing do's and dont's

"Alexa made my dream of having a paper product come true."

I had no clue where to start with my Top 3 Notebook, and she made the process seamless, while having the utmost professionalism! She knows the process inside out and has great relationships with manufacturers which moves things along quickly! If I were doing this alone, I probably still would be sitting on the idea. The investment in her services is worth it! 

— ERin white

“I had been feeling so burnt out with my content and literally one session with Athena changed everything.

I'm baby organic authentic skateboard microdosing waistcoat, vinyl sartorial. Bodega boys street art four dollar toast.


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